Jewellery in Revolt - Reva Jewellery

Jewellery in Revolt

During the post-war period, there was a significant shift in societal norms and censorship. This led to battles over what was considered acceptable behaviour, and personal expression became politicised through fashion choices.

In particular, jewellery played a role in this revolt against traditional codes of society

A group of like-minded people were creatively uncoupling cloth and jewellery from norms through the active principles of remix, transformation, and provocation.

Group adhesion to specific codes was the watchword for these hippies, punks, bikers, goths, glam, rock, drag and androgynies…

Rejecting conformity, people began to use their jewellery as a form of transgression, breaking away from traditional designs and styles deemed too conservative or conformist.

The deconstruction of these codes enabled greater freedom of self-expression and challenged the status quo. 

The person was (re)politicised, and the body became a battlefield saturated with political and moral commitments.

Jewellery as such is losing its traditional dimension and is now seen as part of certain lifestyles rather than just an adornment.

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